I mean, don’t get me wrong. I still love Edun and I still love this line, but really? How cliche.
Anyway, for anyone who doesn’t already know, Edun is a “socially conscious clothing company” which was founded in 2005 by Ali Hewson and Bono. Founded with the purpose of helping build-up 3rd world communities with “trade, not aid,” the company works at a micro-community level to teach and build skill sets to the workers in the fair trade factories in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar – where the clothes are produced using 100% organic cotton.
The latest collection has a great mix of casual basics, splashy graphic tees, and pretty blouses and dress with delicate, unique prints. Like previous collections, every piece is made from eco-friendly materials and lists the country it was created in. Although a $65 t-shirt or a $160 tunic sure ain’t cheap, you have to admire the origins of each piece and what your purchase means for someone out there.
MORE PICTURES AFTER THE JUMP!