Posts Tagged ‘activewear’

Talk about an Icebreaker!

Wednesday, December 1st, 2010

For the women who run – and row, and swim, and whatever else – in the all weather conditions including the current frigid one, the right sportswear is incredibly important. So thank goodness there’s Icebreaker, a New Zealand brand looking to break its way into the New York market with the first sustainable and ethically manufactured, directly-sourced outdoorsy wear made out of…. Merino wool? It sounds odd, we know, but believe it or not, pure merino fibre is highly breathable and wicking, helping to prevent the clamminess often associated with synthetics-made outerwear. It also prevents odor for day, or even weeks – not that ladies ever sweat, of course – and protects the wearer from the sun’s rays in its silky soft fabric.

Starting today, New Yorkers can stop by the brand’s new 2,500-square-foot TouchLab flagship store in trendy SoHo – 102 Wooster Street, between Prince and Spring Streets to be exact – to dip their hands into some pure raw merino, learn more about Icebreaker’s various collections – Outdoor, Running, Cycling, Travel, Kids, Underwear, and City – and of course purchase some ideal and unique holiday gifts for their sporty friends once they’ve fallen in love.

Find out more about the brand and special holiday promotions they have going on at the new store after the jump!

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