Los Angeles Fashion Weekend – Jonäno Puts the Petal to the Metal

Our new West Coast correspondent, Tyler Ricci, took a trip over to L.A. Fashion Weekend to check out The Green Initiative Humanitarian Fashion Show and left with an eye of appreciation for Jonäno‘s eco-eriendly designs.  Jonäno‘s fall line is all about effortless perfection.  More photos after the jump!

Models walked the runway in easily-translatable styles, which will make you look and feel great.  Founder and designer Bonnie Siefers showcased easy-to-wear, organic designs that do anything but sacrifice style for environmentally-conscious consumerism.

With a mixture of unique prints and uncommon textures, Jonäno‘s dedication to organic agriculture protects the health of people and the planet.

Using materials such as hemp and bamboo in her designs, Siefers maintains her dedication to style while at the same time taking the guess work out of finding a viable (and attractive) alternative to mass-produced, environmentally damaging apparel.

For more info about Jonäno, check out their website, jonano.com.

All photos by Kai He Photography.

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2 Responses to “Los Angeles Fashion Weekend – Jonäno Puts the Petal to the Metal”

  1. Bonnie Siefers Says:

    Thank you everyone who came out in support of sustainable style during LA Fashion Weekend. You make a difference in the choices that you make every day.

    with metta,

    Bonnie
    Founder Designer,
    Jonano eco chic collections

  2. Mary Savoca Says:

    Simply stunning. Thanks so much for this preview, can’t wait to buy, especially that lace dress!

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