Adidas to Launch New Eco-Friendly SLVR Label
Sweating in synthetic materials is so 2008. Tomorrow Adidas debuts their new SLVR label and opens the new SLVR store in New York City. Touting minimalist designs such as the Zero Waste Tee, which is made with only one piece of fabric and a single seam, and made from fabrics such as sustainable organic cotton, soybean fiber, bamboo, and water-resistant nylon, the label looks simple but uber-chic. The designs don’t break any fashion molds, but their sheer simplicity make for some beautiful pieces that you’ll damn sure wanna take a jog around the park in.
The concept store opens in New York City on February 17th and after Fashion Week ends, more will begin popping up around the globe.
Tags: adidas, adidas slvr, fashion, sportswear
